Thank you for your interest in learning more about The American Bicyclist Study – and The Next Bike Boom!
In analyzing the American Bicyclist generational data we have concluded and predict that there will be another Bike Boom!
The American Bicyclist Study is the first in-depth adult bicyclist research that has been conducted since the NBDA sponsored the last study over a decade ago. The report series will include key changes and trends by comparing the four clusters of infrequent, casual, moving up and enthusiast bicyclists to understand the impact of the research findings on specialty bicycle retailer generational marketing, promotional messages, channel dynamics and store merchandising issues.
There will be three reports available – The Generations, The Cycling Consumer, and The Retail Landscape. To learn more about each of these reports, you can download each of the PDF files we’ve made available below.